Wiepke van der Wal is the Marketing Director, EMEA at Lightspeed, a leading digital data collection specialist on a mission to help clients discover truth through data. She has a high focus on lead generation and client engagement and uses multiple communication channels which are incorporated into the strategic marketing communications plan for Lightspeed. Communication has always been her passion. Moving from internal communication as Office Manager, to external communication almost 20 years ago in a marketing role at her former employer SPSS, she developed a clear mindset of how to engage with (potential) clients and maintain a strong and lasting relationship. This was Wiepke’s first encounter with the market research industry and its stakeholders which benefits her job at Lightspeed but also her role as National Representative for the ESOMAR members from the Netherlands.