Begonia is Western Europe Knowledge & Insights Director for Coca-Cola Company. Currently based in London, she started her career in Knowledge & Insights with Coca-Cola in her native Spain, as a consumer insights manager for Coca-Cola Iberia. Prior to that she worked as a marketing manager for Coca-Cola Iberia. A passionate qualitative moderator, her work now covers all kinds of research. In total she has been with Coca-Cola for nearly 18 years. She started her career in marketing in brand management at Colgate Palmolive and SC Johnson.