4:45pm - 5:15pm Optimising Your Website to Generate Leads
Friday May 11
Many insights industry websites are treated as time capsules, a perfectly preserved artifact of the day they were launched. But the reality is that a modern website is a living, breathing thing that needs continuous care and nurturing – not a dusty web, but a changing and evolving garden that is the hub of your marketing. Simon’s presentation covers the basics you need to nurture your website to generate leads, from Google Analytics to popups for data capture. Welcome to website gardening for insights marketers!