11:45am - 12:15pm Don’t Think Me-Dia, Think We-Dia: How To Keep Editors, Marketers and Readers Happy
Friday May 11
Writing for the media is challenging. You need to promote yourself without excessively selling, be insightful but not give too much away and do so in the context of ever declining reader attention spans. Learn how to produce written content in a way that meets the needs of insight loving editors, message mad marketers and skim reading audiences through a mix of simple but effective copywriting and content positioning techniques.